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    <description>Field notes on real estate marketing — paid media, seller funnels, local SEO, and answer-engine visibility.</description>
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      <title>How real estate agents should think about Meta ads in 2026</title>
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      <pubDate>Tue, 15 Sep 2026 09:00:00 -0600</pubDate>
      <category>Buyer marketing</category>
      <description><![CDATA[Advantage+, on-platform lead forms, and creative-first budgets have changed what actually works. Here's a working framework for agents in 2026 — not last year's playbook.]]></description>
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      <title>The home-valuation funnel that outperforms every ad</title>
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      <pubDate>Tue, 08 Sep 2026 09:00:00 -0600</pubDate>
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      <description><![CDATA[The best-performing seller-lead offer in real estate is still a home-valuation flow — but only when the funnel is built around the follow-up, not the form. Here's the anatomy.]]></description>
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      <title>Local SEO vs. AEO for real estate: what&#x27;s actually different</title>
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      <pubDate>Tue, 01 Sep 2026 09:00:00 -0600</pubDate>
      <category>Local SEO</category>
      <description><![CDATA[Local SEO gets you the map pack. AEO gets you cited by ChatGPT and Perplexity when a buyer asks who the best agent in your city is. They overlap, but they're not the same discipline.]]></description>
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