Brand identity
Logo refinement, colour system, typography, tone-of-voice, and photography direction — a real brand kit, not a Canva template.
Track 03 — Brand
A brand that closes, not just looks pretty.
You can't out-hustle a brand that isn't converting. We build the identity, the site, and the CRM + automation stack that turns every visitor into a lead — and every lead into a signed client.
[Site + brand snapshot]
[X.Xs LCP, X.X× lift]
[Short caption — what the lift was measured against]
What's included
Everything that ships in the Brand & Funnels track.
Six focused workstreams. Every one wired to the outcome that matters — brand & funnels that convert into signed clients.
Agent & brokerage websites
Modern, fast, IDX-connected websites built on the platforms real estate actually uses: REW, WordPress, or custom.
CRM setup
Follow Up Boss, KV Core, Chime, Sierra, or REW CRM — configured for your workflow, not a factory default.
Automation stack
Nurture sequences, appointment reminders, birthday and closing anniversary drips, and everything in between.
Booking & forms
Calendly / SavvyCal, embedded lead forms, and a booking flow that actually books calls.
Design retainer
Ongoing design work for social, listing collateral, presentations, and one-off campaigns — no more asking your niece.
Deliverables
What you actually get, every single month.
This is what shows up in your Slack, your inbox, and your CRM month after month — not a hazy scope of work document.
Book a strategy call- Brand identity packageLogo, colour system, type system, photography direction, brand guidelines PDF.
- New agent or brokerage websiteIDX-connected, fast (Core Web Vitals green), and SEO-ready from day one.
- CRM configurationCustom pipelines, tags, lead routing, and follow-up automations.
- Marketing automation stackEmail, SMS, and task automation wired into your CRM.
- Booking & lead-form suiteEvery form on the site tied to your CRM and calendar.
- Listing collateral kitPre-listing packet, comparative-market-analysis deck, buyer / seller guides.
- Ongoing design retainer~4 monthly design requests — social, print, and one-offs.
- Quarterly brand reviewEvery 90 days: what's working, what to refine, what's next.
Cadence
The first 90 days of Brand & Funnels.
Weeks 1–2
Discovery + design
Brand kickoff, positioning, and first design directions.
Weeks 2–4
Build
Site build in parallel with CRM setup and automation wiring.
Week 5
Launch
Site + brand + CRM go live together. Old site redirected properly.
Month 2+
Retain
Ongoing design retainer + quarterly refresh cadence.
The scoreboard
Benchmarks we hold ourselves to.
Numbers from active brand & funnels engagements. Yours will vary with market and offer strength — but this is the floor we aim for.
[X.Xs]
[Average largest contentful paint on sites we ship (Core Web Vitals green).]
[X.X×]
[Average lift in on-site lead conversion vs. previous website.]
[X–X wks]
[Weeks from kickoff to launched website — not six months.]
100%
Sites shipped with SEO, schema, and analytics wired on day one.
FAQ
Common questions about Brand & Funnels.
Every real estate business is different. If your question isn't here, ask us directly.
Do I own the website when we're done?
Yes. You own the domain, the code or the CMS installation, and every piece of design. If we stop working together, everything stays with you.
What CMS or platform will my site be on?
Usually REW, WordPress, or Framer — chosen by what fits your business, not what we prefer. REW is the default for MLS / IDX-heavy sites.
Can you migrate my existing content?
Yes. We migrate blog posts, listings, and pages from your existing site, and redirect the old URLs so you don't lose SEO.
What if I just want a website, not the retainer?
We can quote a one-time website project. The retainer exists because most agents actually need someone to keep the brand and site fresh, not just ship it once.
In their words
Clients on Brand & Funnels.
Placeholder quotes below — swap for real client stories as they come in. See the full wall for cross-track quotes.
“[Placeholder: brand-relaunch story: what changed in the listing appointment win rate after the identity and site were rebuilt.]”
[MN]
[Client name]
[Role] · [Brokerage]
“[Placeholder: CRM / automation story: what it feels like to have every lead routed and every follow-up handled without thinking about it.]”
[OP]
[Client name]
[Role] · [Team name]
“[Placeholder: website story: a rebuild that finally converts visitors, ranks locally, and doesn't need the agent in the code to update it.]”
[QR]
[Client name]
[Role] · [Brokerage]
Let's talk
Ready to amplify brand?
30-minute strategy call. Walk away with a concrete 90-day plan whether or not we end up working together.
- Free, no-pitch strategy conversation
- Custom 90-day roadmap based on your market
- Honest read on whether Brand & Funnels is the right first move
- Reply within one business day, guaranteed
Prefer to write?
Drop a note at hello@agentamplified.ca or use the full form on the home page. Either way, one of our senior strategists reads it — never a bot.
Open the full formWe reply within one business day. No spam, no automated drip, ever.