Insights
Working ideas, playbooks, and teardowns from the marketing operations we run for agents and brokerages. Buyer funnels, seller campaigns, local SEO, brand systems, and the answer-engine layer sitting on top of all of it.
The best-performing seller-lead offer in real estate is still a home-valuation flow — but only when the funnel is built around the follow-up, not the form. Here's the anatomy.
Local SEO gets you the map pack. AEO gets you cited by ChatGPT and Perplexity when a buyer asks who the best agent in your city is. They overlap, but they're not the same discipline.
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