Paid buyer ads
Meta and Google Ads targeting buyers by intent, price band, neighbourhood, and life stage — creative refreshed monthly, budgets tuned weekly.
Track 01 — Buyers
Ready-to-buy leads, on autopilot.
Home buyers start their search 6–10 months before they close. We build the ad, funnel, and follow-up system that puts your name in front of them the whole way — so the buyer who was going to Zillow ends up talking to you instead.
[Client snapshot]
[+XX buyer leads / week]
[Short caption — client type and time window]
What's included
Everything that ships in the Buyer Marketing track.
Six focused workstreams. Every one wired to the outcome that matters — buyer marketing that convert into signed clients.
IDX-connected funnels
High-converting landing pages tied to your IDX or MLS feed, so leads see real inventory in the moment they raise their hand.
Nurture automation
Long-cycle email and SMS sequences that keep every lead warm from 'just browsing' through 'ready to write an offer.'
Retargeting
Precision retargeting on Meta, Google, and YouTube so lukewarm buyers see you 8–12 more times, not once.
Speed-to-lead alerts
Instant push to your CRM, phone, and inbox the moment a lead converts — the difference between a signed buyer and a dead one.
Weekly reporting
Loom-recorded weekly reports on spend, cost per lead, and pipeline value. No dashboard to babysit.
Deliverables
What you actually get, every single month.
This is what shows up in your Slack, your inbox, and your CRM month after month — not a hazy scope of work document.
Book a strategy call- Ad account audit and rebuildMeta, Google, and YouTube — cleaned up in week one.
- 2–4 evergreen buyer funnelsBy price band, neighbourhood, or property type.
- Landing page suiteHome search, valuation add-on, buyer guide, mortgage pre-approval.
- Nurture sequences12-week email + SMS drips written for real estate cycles.
- Creative refresh cadenceNew static + video ad creative every month.
- Lead scoring & routingHot / warm / cold rules pushed to your CRM.
- Weekly optimizationAd spend, bids, audiences, and copy tuned every 5–7 days.
- Monthly strategy callReview pipeline, plan next month, decide what to scale.
Cadence
The first 90 days of Buyer Marketing.
Week 1
Audit + build
We audit ad accounts, wire tracking, and start building funnel pages.
Week 2
Launch
First campaigns go live. Initial leads inside 10–14 days.
Week 3–4
Tune
Optimize audiences, creative, and offers based on real lead data.
Month 2+
Compound
Scale winners, add new markets, expand to YouTube and retargeting.
The scoreboard
Benchmarks we hold ourselves to.
Numbers from active buyer marketing engagements. Yours will vary with market and offer strength — but this is the floor we aim for.
[$XX]
[Avg cost per buyer lead across active clients.]
[X–X wks]
[Weeks to first signed buyer showings, on average.]
[XX%]
[Lead-to-appointment rate on the tightest campaigns.]
[X.X×]
[Blended return on ad spend, tracked to closings.]
FAQ
Common questions about Buyer Marketing.
Every real estate business is different. If your question isn't here, ask us directly.
Do I need a big ad budget to make this work?
No. Most clients start at $1,000–$2,500/month in ad spend on top of the management fee. We'd rather run one channel well than spread you thin across four.
What if I already have a CRM?
Great — we plug into what you have. Follow Up Boss, KV Core, Chime, LionDesk, Sierra, HubSpot and REW are all common. If you don't have one, we'll pick one that fits and set it up.
Who owns the ad accounts?
You do, always. We work inside your Meta and Google accounts so nothing walks out the door if we stop working together.
Can this work in a small market?
Yes. Smaller markets often produce cheaper leads because there's less competition. We tune targeting radius and creative for the market you actually serve.
In their words
Clients on Buyer Marketing.
Placeholder quotes below — swap for real client stories as they come in. See the full wall for cross-track quotes.
“[Placeholder: buyer story: what cost per lead was before, what it is now, and how many appointments the funnel is booking each week. Two sentences.]”
[AB]
[Client name]
[Role] · [Team or brokerage] · [City, Province]
“[Placeholder: speed-to-lead story: how the automation changed answer time and what that did to conversion. One or two sentences.]”
[CD]
[Client name]
[Role] · [Brokerage]
“[Placeholder: long-cycle nurture story: a buyer that closed 6–12 months after opting in, thanks to the automated follow-up.]”
[EF]
[Client name]
[Role] · [Team name]
Let's talk
Ready to amplify buyers?
30-minute strategy call. Walk away with a concrete 90-day plan whether or not we end up working together.
- Free, no-pitch strategy conversation
- Custom 90-day roadmap based on your market
- Honest read on whether Buyer Marketing is the right first move
- Reply within one business day, guaranteed
Prefer to write?
Drop a note at hello@agentamplified.ca or use the full form on the home page. Either way, one of our senior strategists reads it — never a bot.
Open the full formWe reply within one business day. No spam, no automated drip, ever.