Home-valuation lead machine
A branded automated home-valuation funnel — the highest-intent seller offer in real estate — wired to your CRM.
Track 02 — Sellers
Listing appointments, not just impressions.
Every listing you win is worth ten buyer leads. Our seller track is engineered for one thing: getting homeowners in your farm area to raise their hand, book a call, and sign a listing agreement.
[Client snapshot]
[+XX listing appts / month]
[Short caption — client type and market]
What's included
Everything that ships in the Seller Marketing track.
Six focused workstreams. Every one wired to the outcome that matters — seller marketing that convert into signed clients.
Just-listed / just-sold campaigns
Every time you list or sell, we push social ads, email, and direct-response creative to the surrounding neighbourhood.
Farm-area authority content
Monthly market updates, neighbourhood guides, and seller playbooks that make you the obvious local expert.
Listing presentation assets
Modern listing decks, comparative market analyses, and pre-listing packets in your brand — the room-quiet-when-you-open-it kind.
Homeowner nurture
12–24 month nurture sequences that keep you top of mind between 'thinking about it' and 'let's list.'
Weekly reporting
Loom-recorded reports on valuation leads, appointments booked, and listings signed.
Deliverables
What you actually get, every single month.
This is what shows up in your Slack, your inbox, and your CRM month after month — not a hazy scope of work document.
Book a strategy call- Home-valuation funnelBranded page, follow-up sequence, and dashboard for you to review daily.
- Farm-area ad campaignsMeta and Google campaigns tuned to homeowner life-stage signals.
- Just-listed / just-sold assetsAd creative, social posts, and email templates for every new listing.
- Monthly market updateOne market-stats piece per farm area every month, fully written.
- Neighbourhood guidesTwo long-form neighbourhood guides in your first 90 days.
- Listing presentation deckOne custom, on-brand listing deck refreshed quarterly.
- Direct-mail creative (optional)Design assets for postcards and mailers if you run a mail farm.
- Monthly strategy callReview appointments, listings signed, and plan the next 30 days.
Cadence
The first 90 days of Seller Marketing.
Week 1
Farm audit
Define your farm areas, review comps, and pick offers that match seller intent.
Week 2
Build & launch
Valuation funnel, first ad campaigns, and month-1 authority content ship.
Week 3–4
First appointments
Seller leads book calls. We help you convert them into signed listings.
Month 2+
Own the farm
Compound authority in your best farm areas; expand to adjacent neighbourhoods.
The scoreboard
Benchmarks we hold ourselves to.
Numbers from active seller marketing engagements. Yours will vary with market and offer strength — but this is the floor we aim for.
[$XX]
[Avg cost per home-valuation seller lead across active clients.]
[X–X wks]
[Weeks to first signed listing from a marketed lead.]
[XX%]
[Lead-to-appointment rate on farm-area campaigns.]
[X.X×]
[Blended return, measured against listing-side commissions.]
FAQ
Common questions about Seller Marketing.
Every real estate business is different. If your question isn't here, ask us directly.
What's a 'farm area' and do I need one?
A farm area is a defined neighbourhood or postal-code cluster where you want to be the go-to agent. Yes — you need one. The seller track is 3× more effective when we can compound authority in a specific geography.
Do you handle direct mail too?
We design the assets. Printing and mailing is done through a partner or your preferred vendor. Direct mail works best stacked on top of digital, not alone.
How is this different from Zillow or CINC leads?
Those are buyer leads. This track is engineered to generate listing appointments — the higher-value side of the business, and the one you actually own.
Can I run this in more than one farm area?
Yes. Every additional farm area is an add-on: usually $400–$600/mo per area. Most clients start with one, prove it, then add.
In their words
Clients on Seller Marketing.
Placeholder quotes below — swap for real client stories as they come in. See the full wall for cross-track quotes.
“[Placeholder: seller story: how the home-valuation funnel replaced cold-calling and produced consistent listing appointments each week.]”
[GH]
[Client name]
[Role] · [Brokerage or team]
“[Placeholder: farm-area story: how targeted seller marketing in a specific neighbourhood turned into repeat listings and referrals.]”
[IJ]
[Client name]
[Role] · [Team name]
“[Placeholder: just-listed / just-sold story: how the automated campaigns kept the pipeline full without extra work on the agent's part.]”
[KL]
[Client name]
[Role] · [Brokerage]
Let's talk
Ready to amplify sellers?
30-minute strategy call. Walk away with a concrete 90-day plan whether or not we end up working together.
- Free, no-pitch strategy conversation
- Custom 90-day roadmap based on your market
- Honest read on whether Seller Marketing is the right first move
- Reply within one business day, guaranteed
Prefer to write?
Drop a note at hello@agentamplified.ca or use the full form on the home page. Either way, one of our senior strategists reads it — never a bot.
Open the full formWe reply within one business day. No spam, no automated drip, ever.